What We Do
Planning and Goal Setting
Market Research
Media Research
Planning and Buying
Market Research
Media Relations
Community Affairs
Public Relations

"Creative strategies are used to obtain consumer attention and provoke shoppers to purchase or use a specific product.

SMAS strategies promote publicity, public relations, personal selling and sales promotion."


Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Strategic Marketing and Advertising Solutions gains an organization or individual exposure to their audiences using topics of public interest. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.

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