"SMAS strategies promote publicity, public relations, personal selling and sales promotion."
NEGOTIATION
SMAS knows how to look for good deals and how to acquire them, while receiving added value without adding to the cost. We devise a plan for advertising, negotiating with the Media proprietor on things such as rates, copy deadlines, placement, merchandising, etc.
We negotiate TV, print, radio and outdoor, PR, below-the-line channels, in-store, digital media, product placement and other emerging communications channels all for the purpose of ensuring the client's advertising budget is well spent as well as adhering to the overall marketing strategy devised by SMAS.