Who We Are
Michael Sanford
Heidi Benoit

"Our goal at SMAS is to provide one or more of the following services: product assessment, marketing strategy, creative, production, media planning / buying / analysis and back end management. We help maximize media cost in order to maximize brand exposure for our clients."


Michael Sanford's first interests were related to broadcasting and advertising. At an early age he would listen to radio stations from across the country on his transistor radio. This passion continued into college, where he majored in Journalism and Broadcasting, with an emphasis on Radio-Television-Film at Oklahoma State University.

After several years as a radio personality and disc-jockey, it was time to try programming and then sales. As a radio sales representative at the age of 20, Michael felt the elation of making a bond with the client and the trust that comes with that relationship. Even though radio was his first love, Michael enjoyed producing and working on television programs, within the university curriculum. After conquering radio, it was time to try print. Newspaper allowed the freedom to create via a written medium and to also review and interview interesting and famous people, and to broaden the artistic scope of the world.

A short detour was taken to enlist in the navy as an Intelligence Specialist. This allowed for the further expansion of world understanding as well as the military discipline necessary to take personal goals to the next level.

Previous print experience became the catalyst for the eventual arrival in the
Dallas market as a sales representative with the Dallas Times Herald, in both
classified and in retail display advertising. After four years in newspaper
advertising, Michael transitioned over to television sales with KXTX-TV,
eventually becoming a "Team Captain" managing three other sales
representatives as well as working as a Regional Sales Manager.

From television back to his roots of radio, Michael was a sales executive for
four radio stations, National Sales Manager for KRLD and Dallas Maverick's
Sales Manager for KLIF. With his knowledge of print, television, radio and
advertising agencies, Michael started Sanford Media Services and Strategic Marketing
and Advertising Solutions.

4856 Nashwood Drive
Dallas, Tx 75244


Copyright © 2009 Sanford Media Services Inc. All rights reserved.