Who We Are
Michael Sanford
Mary Bond

"Our goal at SMAS is to provide one or more of the following services: product assessment, marketing strategy, creative, production, media planning / buying / analysis and back end management. We help maximize media cost in order to maximize brand exposure for our clients."


From Stillwater, Oklahoma, Mary Bond grew up with a flair for music and the creative arts. It didn't take her long to see this was the field she was born to do. While in school, Mary would be self-described as a "campus climber," grabbing a hold of any committee, program, or event she could. Mary received a bachelor's degree from Oklahoma State University in Marketing. Shortly after college, Mary had a stint running a student banking center; she knew there had to be more. On a whim, Mary moved to Dallas and literally fell into the advertising world. Seven years have passed and she has never turned back.

Working her way from the ground up Mary began working at a corporate advertising agency, Spot Plus. Advancing her position to media buyer she worked on several major accounts such as Pepsi, Saturn, and Harrah's in markets nationwide. While there she was also able to help aide in the development of a training program for new incoming advertising hires.

Mary had an opportunity to work with the SMS/SMAS team, which allowed her to capitalize on her expertise of working on turn-key projects. Working directly with clients on grass roots marketing efforts she was able to expound upon her knowledge of radio and television media buying to strategically provide branding for clients in the marketplace. She credits SMAS for
allowing her to broaden her scope of media outlets and has since acquired
expertise in direct and B2B mail campaigns, print and billboard media
buying, as well as, tapping into the creative realm of writing television and
radio scripts.

Mary is currently the Vice President of Marketing of SMAS, an active
member of the America Marketing Association and also serves on the
membership committee for the Dallas Ad League. Through her works on
the membership committee she has helped steer and create awareness
of this networking community.

4856 Nashwood Drive
Dallas, Tx 75244


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