The professional usage of the term marketing has a wider meaning and is an organizational function that sets processes for creating, communicating and delivering value to our clients brands, turning ideas into results.

No strategy is pursued until it passes the SMAS test of consumer research. Every aspect of a market stratergy offering is driven by the needs of potential consumers.

SMAS marketing includes:

• Planning
• Goal Setting
• Branding
• Product Positioning
• Market Research and Analysis
• Media Research
• Planning
• Buying
• Campaign Implementation
• Post-Analysis