Case Studies
»  Honda Cars of McKinney

"Our goal at SMAS is to provide one or more of the following services: product assessment, marketing strategy, creative, production, media planning / buying / analysis and back end management. We help maximize media cost in order to maximize brand exposure for our clients."

CASE STUDY - HONDA CARS OF MCKINNEY

Results for Client:

  • Saved nearly 30% on media costs. Still spent same amount, but got more media for the money.
  • Several “record breaking” sales months year over year in sluggish industry in the D/FW market.
  • Moved from 4th in unit sales rank to a consistent 2nd place with some months enjoying top honors.
  • Has become the highest grossing dealership among ALL Hendrick Automotive dealers (approximately 50) in the country.

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SMAS
4856 Nashwood Drive
Dallas, Tx 75244

 


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