Case Studies
»  Honda Cars of McKinney

"Our goal at SMAS is to provide one or more of the following services: product assessment, marketing strategy, creative, production, media planning / buying / analysis and back end management. We help maximize media cost in order to maximize brand exposure for our clients."


Clients have different perspectives on the nature and value SMAS provides.

Some clients say the benefits are financial, while others focus on the expertise of SMAS; or the way we connect industry, functional and geographic resources to increase brand awareness; or the quality of our advice and creative ideas. The following case studies illustrate some of the accomplishments that have been achieved by SMAS:

  • Saved client nearly 30% on media costs
  • Spent same amount and got more media for the money
  • Several “record breaking” sales months year over year in sluggish industry

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